We are just back from presenting at the Digital Social Networking conference in Malaga. Lots of organisations have leapt onto the social networking bandwagon. Lots of consumers disapprove of their efforts. We have done a significant piece of research into consumers views of organisations social networking offerings and are working with a number of organisations on developing social networking strategies.
If you would like to find out about what we found in our research, click here.
Work aside, the conference was a ball: a week in one of the most up and coming cities in Europe, and meeting up with friends from all over the world we haven’t seen for a year. If you ever go to Malaga (which we strongly recommend), stay in Molina Lario. Very good, very urbane, very good value.