The Muse Overseas Cultural Visitor Panel is the latest addition to the intelligence available to cultural leaders. The Cultural Visitor Panel focuses on museum, gallery, events and heritage site audiences visiting the UK from around the world and offers unique competitive insight into their attitudes, perceptions and behaviours.
The Panel recognises the growing demand for up to date knowledge about overseas audiences and meets the need to reach large numbers of high quality cultural audiences, in an insightful way that current quantitative studies do not permit.
Most importantly it now provides cultural leaders with the information to plan, deliver and evaluate overseas marketing activities accurately, quickly and at low cost.
Most importantly it now provides cultural leaders with the information to plan, deliver and evaluate overseas marketing activities accurately, quickly and at low cost.
How it works
The Panel comprises over 10,000 highly engaged respondents from the cultural sector, from around the world. It produces a twice-yearly summary of visitor attitudes and behaviours, highlighting audience trends, tracking changes over time and identifying specific issues. Base reporting areas are agreed amongst all participating attractions at the beginning of each year. The questions are emailed to respondents.
The Panel comprises over 10,000 highly engaged respondents from the cultural sector, from around the world. It produces a twice-yearly summary of visitor attitudes and behaviours, highlighting audience trends, tracking changes over time and identifying specific issues. Base reporting areas are agreed amongst all participating attractions at the beginning of each year. The questions are emailed to respondents.
The responses are then collated, analysed and reports are prepared according to client need.
Using the panel
Cultural leaders can use the overseas panel to understand the attitudes, perceptions and behaviours of overseas visitors in relation to their own and other cultural organisations.
The panel can also be used to evaluate overall audience attitudes and opinions towards a particular destination or event. It can also evaluate the quality of the individual experience and specific elements within that experience, from the practical to the perceptual. Detailed insights
The Panel can be used to explore any type or range of issues, dependent on individual need. To ensure consistency it also regularly addresses a number specific issues which include,
Cultural leaders can use the overseas panel to understand the attitudes, perceptions and behaviours of overseas visitors in relation to their own and other cultural organisations.
The panel can also be used to evaluate overall audience attitudes and opinions towards a particular destination or event. It can also evaluate the quality of the individual experience and specific elements within that experience, from the practical to the perceptual. Detailed insights
The Panel can be used to explore any type or range of issues, dependent on individual need. To ensure consistency it also regularly addresses a number specific issues which include,
- Venue perception
- Media repertoire
- Motivations/reasons for visiting UK
- Motivations reasons visiting venue
- Dwell time
- Cultural repertoire
- Cultural interests
- Interest in international membership
- Interest in virtual scheme
- Website usage and why
- Satisfaction
- Propensity to recommend
Markets covered
The panel covers the key overseas visiting regions,
- Europe
- North America
- South America
- Asia
- Australia
Within each it can be used to isolate respondents from priority and emerging countries. This is a constantly growing list which we are happy to supply upon request.
Timing
The panel reports twice a year however if you would like to run a specific set of questions on the panel, the timescale from initial briefing to findings is approximately 15 working days.
The panel reports twice a year however if you would like to run a specific set of questions on the panel, the timescale from initial briefing to findings is approximately 15 working days.
To find out more about our panels contact James HERE